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Question: How are producers trying to make No Alcohol wines more popular?
Answer: Some quite good non-alcoholic wines are now in the marketplace. But many consumers still don’t believe wines with no alcohol have the same body mouthfeel interest and complexity of wines with alcohol. Some grape varieties – like Sauvignon Blanc – have fared better and Rose & especially spritzy carbonation bubbles are trending well. However the latest marketing ideas involve the addition of more flavour enhancers including bitters, spices, herbs, vanilla, tea, fruit juice and the like. Not all are strictly using only fermented grape juice as in production of normal wine with alcohol.
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