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Question: I am a fan of Prosecco. Do they need to protect their name?
Answer: Most topical question. Yes as a product becomes more popular there will always be producers trying to market off that name. Reference the legal battles over the years by Champagne for Protected Designation of Origin. Now though still rather locally focused there are some of these same “trademark” issues in dispute between Italy, Croatia, and Slovenia concerning Prosecco, Prosekar, and the sweet dessert wine Prosek. Also check out this update on the matter of November 7 by Associated Press here. Stay tuned.
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Interesting how now the battle for Italy on the exclusive use of the “PROSECCO” name has spread to Australia bubbles!