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Question: What is all the hype about the new 2019 Chateau d’Yquem?
Answer: There is always good publicity every year for this leading sweet wine from Sauternes. Probably more hype right now because of three main factors:
- The 2019 vintage is being released right now this week.
- LVMH marketing is encouraging consumers to try Chateau d’Yquem younger and on more occasions (not just with dessert) when it is fresher and more vibrant with a “Lighthouse” project of by-the-glass service at 35 top restaurants around the world.
- The 2019 vintage suits this purpose and is a very unique blend using a very high 45% Sauvignon Blanc with the usual dominant Semillon.
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