Question: Is wine consumption down during this Covid pandemic?
Answer: Hard to know. Forbes reported April 20 based on an OIV (International Organization of Vine and Wine) release that worldwide consumption of wine dropped 2.8% in 2020 – the third straight down year. However biggest drops were special circumstances of China 17.4%, South Africa (government ban), Spain 6.8 and 6 in Canada. They say the two biggest consumers USA & France remained flat but the biggest increase was by Brazil. Still your scribe takes these numbers all with a grain of salt. I believe the interest in and the drinking of wine is as popular as ever-though overall less volume of better quality. These figures must be based mainly on current sales which naturally would be down because consumers are not visiting wine shops and hospitality industry at a stand still. Sure deliveries are up but not wine tastings, restaurant visits, and on site shopping which all contribute to spur of the moment wine buys. In addition so many global wine choices today that make your decision of what wine to buy on-line difficult. Buyers are taking a break and using up “cellared” bottles. Know many who are drinking wine most every night the last two years but from old stock as they haven’t bought any wine lately. Trophy wines at auctions continue to go up. Lots to consider in getting an accurate reading on overall wine consumption stats.
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