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By Joseph Temple

The year is 1889 and you are strolling down the streets of Paris for the historic Exposition Universelle.   Looking up, you see the Eiffel Tower, the largest man-made structure on the planet making its grand debut at the fair.  Further down the Champ de Mars, you enter the magnificent Galerie des Machines, the world’s largest vaulted building.  You’re thinking that nothing could top this…

Then suddenly, a massive 20-ton champagne barrel is being hauled through the streets by 24 bulls and 18 horses.  It’s so big that five nearby buildings had to be demolished just so it could get through.  A gigantic crowd has gathered around this barrel that contains the equivalent of 200,000 bottles of bubbly.  And plastered across this entire event is the name: Champagne Mercier.

In an era before cell phone cameras and YouTube, it is a spectacle that truly goes viral.  Across the globe, newspaper after newspaper covers the event, giving Eugene Mercier, the mastermind behind it all millions of dollars in free publicity.  With approximately thirty million potential customers attending the exposition and some stiff competition from the other champagne houses, both his name and his brand stands out from the crowd.

Little do people know that this marvel has been in the works for nearly twenty years.  Beginning in 1870, Mercier conducts studies on the feasibility of this mammoth project with the first of 150 oak trees needed to make the barrel being cut down in 1872.  Adding to its visual appeal, it is decorated with customized sculptures by Gustave Navlet, a famous French artist. And finally, 1,600 hectoliters of champagne fills the barrel in 1887, marking the end of its construction.

Moving it from Mercier’s headquarters in the Champagne region of France to the streets of Paris takes an exhausting three weeks but the payoff is enormous.  Historian Kolleen M. Guy writes, “the transportation of this barrel … received coverage in newspaper from Hungary to San Francisco.  For three weeks, press reports focused on the progress of the barrel, keeping “champagne” and “Mercier” in the public eye.  Even those who could not afford champagne could delight in these stories and participate through name identification and popular imagery.”

And for its grand arrival, the streets are crowded with factory employees leaving work early and Parisian children given an hour off school to watch this historic event.  With the whole world mesmerized by this daunting structure, Eugene Mercier succeeds in pulling off perhaps the greatest publicity stunt in the history of advertising.

Question: Why are high acidity wines so good with food?

Answer: Not all high acid wines are everyone’s piece of cake especially if you enjoy a softer style to one that is quite tart and vibrant. However, you are correct in my opinion that they generally work very well when matched with food. Probably the most important reason is that they cleanse the palate brilliantly and refresh it every time before your next bite. This is particularly so when paired with heavier, oily or fatty foods. Compare lemon with fish. They also seem to work better with more acidic items like tomato, asparagus, or even artichoke, vinegar and salad dressings. Less acidic wines can be overwhelmed by highly acidic foods. Oysters with Chablis or Muscadet please! Sparkling wines including Champagne usually have good acidity and therefore work well with many food dishes. So do sauvignon blanc or chenin blanc especially from the Loire or German riesling but all those varieties work from other regions too. Barbera with high acidity is a lovely food wine as are many other lighter reds. As a general rule of thumb a wine produced in a cooler climate is likely to have more natural acidity than one from a hotter climate.

By Joseph Temple

For most of us, our knowledge of organized crime comes largely from movies and television.  Films like The Godfather and HBO’s The Sopranos are etched in stone as pop-culture landmarks while terms such as Consigliere, Capo and La Cosa Nostra are now in the lexicon of wise guys and civilians alike.

And of course, an element that runs constant through all of these mafia flicks is food.  Who can forget Paul Sorvino’s character in GoodFellas slicing garlic cloves razor-thin in preparation for a big prison meal alongside Ray Liotta?  Or how about all those big family dinners at the Soprano household?

But what dishes did the real crime bosses enjoy?  Was it more than just a stereotypical straw-wrapped Chianti bottle served with some macaroni and gravy (i.e. spaghetti and tomato sauce)?  Below are five dons and their favorite foods–some of which may surprise you.

1.    Al Capone – Spaghetti with Walnut Sauce

Al Capone, the most iconic and ruthless gangster or the 1920s and early 1930s loved his spaghetti.  At his Prairie Avenue home on Chicago’s South Side, he gladly traded his fedora hat for an apron, preparing extra long noodles with a glass of prohibition-era wine in his hand.  However, his favorite dish wasn’t served with traditional tomato gravy, but with walnut sauce – a simple oil and bread [crumb] base with toasted nuts and a smattering of cheese.  Interestingly it was a more traditional recipe that, after Capone’s death, his sister Maffie sold to Ragu, who used it to make their very first spaghetti sauce.

2.    Lucky Luciano – Kosher Green Pickles

Charles “Lucky” Luciano, the architect of today’s modern-day mafia differed from the old-school bosses known as “Mustache Petes” by welcoming both Jews and the Irish into the world of organized crime.  Battling against a strict 100% Italian organization with a centralized command, the resulting Castellammarese War of the early 1930s drastically changed the mob’s structure into a council of decentralized families with Luciano at the helm.

Having a close relationship to Jewish gangsters like Meyer Lansky and Benjamin “Bugsy” Siegel, its no surprise that Luciano’s favorite food were Kosher Green Pickles – a Jewish delicacy served alongside corn beef sandwiches on the mean streets of New York City.  In fact, when Lansky and U.S. Naval Intelligence visited Luciano’s prison cell to enlist his help in the war effort by monitoring NYC’s ports for any possible sabotage (and later, assisting with the Allied invasion of Sicily), they brought him a hamper of food containing, among other things, his favorite pickles.

3. Meyer Lansky – Cheese Blintzes

Meyer Lansky, the mafia kingpin who transformed Cuba into a gambling and tourist mecca during the 1950s began his criminal career in the crowded ghettos of New York City.  During his time in the Big Apple, Lansky was a well-known patron at Ratner’s, a kosher dairy restaurant on the lower east side.  Along with Luciano and Siegel, the three plotted together while “The Little Man” would chow down on his favorite dish – Cheese Blintzes – usually a sweet cheese mixture wrapped in a thin delicate pancake, often served with fruit.

4.    Carlos Marcello – Spaghetti and Meatballs

Carlo Marcello, the ruthless New Orleans mafia chieftain who confessed to having President John F. Kennedy assassinated liked to fuse his Sicilian culinary heritage with some iconic Crescent City cuisine.  Among his preferred dishes were oysters, shrimp, fettuccine and his personal favorite – spaghetti and meatballs.  What many might not know is that Marcello’s personal chef was Provino Mosca, who worked exclusively for Al Capone during his time as the undisputed crime boss of Chicago.  According to historian Stefano Vaccara, the Southern Mafioso hired him on the exact day that Capone was arrested and sentenced for tax evasion.

5.    John Gotti – Cracker Barrel

John Gotti, the “Dapper Don”, earned a reputation for being both ruthless and stylish during his tenure as boss of one New York’s most powerful crime families.  But while he enjoyed wearing only the finest Italian suits in front of the cameras, his favorite food will surprise you, as it doesn’t live up to the high standards with which he is often associated.

According to Jeffrey Goldberg of Slate.com, Gotti enjoyed dining at the Cracker Barrel restaurant chain, chowing down on chicken, biscuits and chicken-fried steak.  Confirming the story, a source close to Gotti replied, “Look, how much Italian food can you eat?”

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By No machine-readable author provided. PRA assumed (based on copyright claims). [GFDL or CC-BY-SA-3.0], via Wikimedia Commons

Question: What’s the best way to cleanse your palate?

Answer: This is very personal and unique to every person. What you are trying to achieve is refreshing your mouth to give the next wine a new fresh independent opportunity not influenced by the wine tasted just before it. Saliva does quite a good job on its own. After many wines neutral water or plain bread or crackers helps with the build-up of tannins and refreshes you. A friend of mine likes  special olives. Not me.

Your nose can get fatigued too. Some of us wine judges sniff the water vapours from a water bottle to keep our nostrils moist. At the International Chocolate Awards judging chocolate does linger on your palate more than wine and there we use an effective “soupy polenta” that works well.

Experiment!

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By Joseph Temple

While we all wait until 2015 to see how the final season of AMC’s Mad Men ends, let’s have a look at some food and drink advertisements that the real Don Drapers of the time cooked up for TV viewers of the 1960s and early 1970s – an era where catchy jingles reigned supreme.  Looking back, it’s hard to imagine a commercial today lasting more than thirty seconds and yet, some of these spots approach the one-minute mark.   And in today’s fast-paced world, seeing dad at the breakfast table reading (gasp) … a newspaper and not an iPhone only adds to the nostalgic feel of these ads.  So lets take a trek down memory lane with these classics.

1.  Wesson Vegetable Oil … cooks as light as it looks

This commercial is so sugary, you’ll get a cavity just watching it.  If this mother and son duo performs a jingle every time they use vegetable oil, imagine what happens when they break out their favorite bottle of ketchup.

2.  Fanta Orange  … it’s so fun when you’re thirsty

Without question, Coca Cola was king when it came to catchy jingles.  Who can forget “I’d like to buy the world a Coke” or “Things go better with Coke?”  And it looks like Fanta Orange, their sister beverage benefited from the same group of talented writers with this bubblegum tune similar to The Archies “Sugar, Sugar” and Tommy Roe’s “Dizzy.”  Watching a group of hipsters paint their Love Bug in the hot sun, aren’t you glad that they were able to quench their thirst with some refreshing orange soda?

3. Continental Airlines … we’ll really move our tail for you!

With airlines cutting costs and passengers crammed in tighter than a sardine can, you’re lucky these days if you can get one free soda in a small plastic cup.  So imagine coach passengers getting a slice of juicy roast beef with a glass of sparkling wine as you take off to your destination!

4. Instant Quaker Oatmeal gets a celebrity endorsement.

If you’re Quaker Oats and want to reach every housewife in Middle America during the 1960s, who better than Elizabeth Montgomery and Dick York to help sell your oatmeal?  The two stars of the 60s hit show Bewitched prove that making instant oatmeal is as easy as twitching your nose.

5.  Canada Dry Ginger Ale … one gulp if for thirst, the other gulps are for kicks!

If you’re ever shooting pool, hosting a bonfire or partying on a yacht with some scantily clad females, take it to the next step by offering that special lady some champagne – the champagne of ginger ales that is!

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